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Consumer

Legend Of Toys Raises Rs 21 Crore To Expand

The Indian toy brand plans to grow categories, manufacturing and digital presence after fresh funding.

MJ
Meera Joshi
Published May 11, 2026
Legend Of Toys Raises Rs 21 Crore To Expand
Legend Of Toys Raises Rs 21 Crore To Expand · The Indian Daily Post

Indian toy brand Legend of Toys has raised Rs 21 crore in a Pre-Series A round, signalling investor interest in consumer brands beyond the usual tech categories.

The company plans to use the funds for product expansion, marketing, manufacturing capacity and international growth.

"India's story in 2026 is no longer about catching up — it's about defining what comes next."

The deal reflects a broader trend in Indian startups: investors are looking not only at apps and software, but also at brands that can build strong customer loyalty and scale through digital channels.

Domestic toy manufacturing has been on a steady upswing since the government's push to reduce import dependence in the category.

Meera Joshi reports for The Indian Daily Post on consumer and policy.

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