Legend Of Toys Raises Rs 21 Crore To Expand
The Indian toy brand plans to grow categories, manufacturing and digital presence after fresh funding.
Indian toy brand Legend of Toys has raised Rs 21 crore in a Pre-Series A round, signalling investor interest in consumer brands beyond the usual tech categories.
The company plans to use the funds for product expansion, marketing, manufacturing capacity and international growth.
The deal reflects a broader trend in Indian startups: investors are looking not only at apps and software, but also at brands that can build strong customer loyalty and scale through digital channels.
Domestic toy manufacturing has been on a steady upswing since the government's push to reduce import dependence in the category.
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