Dhurandhar 2 OTT Deal Shows Streaming Power
A major digital rights deal for Dhurandhar 2 highlights how streaming is reshaping Indian cinema economics.
A legal battle over Bollywood film broadcasts shows how important content rights have become.
May 2026 has delivered a busy lineup of films and series across major streaming platforms.
The gap between theatrical release and OTT release remains one of Indian cinema's biggest business questions.
Streaming has helped Indian regional films travel beyond language markets.
Older films are gaining new value as streaming and television platforms compete for catalogue depth.
Platforms are investing heavily in original Indian content to stand out.
Streaming has changed the balance between celebrity pull and strong writing.
From films to cricket, media companies are competing for control of content libraries and live events.
With more shows and films arriving weekly, finding what to watch is becoming harder.
Indian streaming audiences have a busy first week of April, with new films and shows arriving across Netflix, Prime Video, JioHotstar and others.
Ranveer Singh's Dhurandhar 2 has entered the global box office conversation, ranking among the top-grossing films of 2026.
The week of 20-26 April brought another packed OTT lineup for Indian viewers, with new films and series landing across major platforms.