Dhurandhar 2 OTT Deal Shows Streaming Power
A major digital rights deal for Dhurandhar 2 highlights how streaming is reshaping Indian cinema economics.
The reported OTT rights deal for Dhurandhar 2 has put Indian streaming economics back in the spotlight.
Big films are no longer judged only by box-office collections. Their value now includes digital rights, satellite rights, music, overseas distribution and franchise potential.
"India's story in 2026 is no longer about catching up — it's about defining what comes next."
For producers, a strong streaming deal can reduce financial risk. For platforms, high-profile films help attract and retain subscribers in a crowded market.
Industry trackers say pre-release OTT deals are increasingly being structured around performance triggers rather than flat fees.
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