Streaming Window Debate Continues For Bollywood Films
The gap between theatrical release and OTT release remains one of Indian cinema's biggest business questions.
The timing between a film's theatrical release and streaming release remains a major question for Indian cinema.
A shorter window can help platforms attract viewers quickly, but may reduce urgency at the box office. A longer window protects cinemas but can slow digital momentum.
"India's story in 2026 is no longer about catching up — it's about defining what comes next."
In 2026, release strategies are becoming more flexible. Big event films may need longer theatrical runs, while mid-budget films may benefit from faster OTT release.
Multiplex chains are pushing for guaranteed minimum windows, while producers want flexibility to respond to opening-weekend performance.
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