Kashmiri Beauty Rituals Find A Modern Audience
Saffron, kahwa, almond oil and walnut-based rituals are being rediscovered by beauty consumers.
Traditional Kashmiri beauty practices are gaining new attention in India's wellness and skincare space.
Ingredients such as saffron, kahwa, almond oil and walnut shell exfoliants have long been part of regional beauty routines. Today, they are being rediscovered by consumers looking for natural, heritage-based options.
The trend reflects a broader move toward beauty rituals that feel rooted and sensory. But natural ingredients should still be used carefully, especially by people with sensitive skin.
Several homegrown D2C brands are now sourcing directly from Kashmiri farmer cooperatives and highlighting the supply chain in their marketing.
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